MIDDLEWARE
Twenty minutes on the phoneTwenty minutes عربي
A warehouse aisle: racks of cartons, a phone on one carton

    Your accounting program knows everything about your business. You can’t see any of it.

    Nothing changes. Suddenly you can see.

    Twenty minutes on the phone

    01The Reading

    Two pages. Your numbers, side by side.

    September 2026 · a Damascus distributor

    1. $118,600asleep all year in 820 items
    2. $15,600a month on 40 items under two months’ cover
    3. 11customers over $2,000 last year, absent four months
    4. $79,400owed by 134 customers, $31,000 past 90 days
    5. 6lines sold below cost

    Names removed, figures rounded, drawn to scale.

    02A client: Lightware

    Still runs on the System.

    A lighting distributor. Everything in Al-Ameen, nothing on the owner’s phone.

    2,800items on every phone
    1,400items photographed, published
    2026since July, hourly. Al-Ameen untouched.

    03The start

    20 minutes. 3 files. 2 pages.

    1. 01

      20 minutes. No pitch. We ask, you talk.

    2. 02

      3 files. Signed undertaking first.

    3. 03

      Two pages. Your items on your phone. Then a price.

    4. 04

      You pay when you choose.

    For the accountant: read-only login. Watch it fail. Delete anytime.

    04The Work

    Systems a business runs on. Not marketing.

    The System

    Your program, every phone, every hour.

    The Morning

    One number, before you arrive.

    The Statement

    Customer statement with photographs, on WhatsApp in seconds.

    The Floor

    Paper and WhatsApp, one queue for whoever bills.

    The Catalogue

    Products photographed. Or a full online store.

    The Profile

    For the buyer abroad: website, profile, quotation.

    The Exception

    We build your “except when…”.

    Since July 2026: 2,800 items.

    05The call

    The numbers exist. See them.

    Twenty minutes on the phone

    WhatsApp +963 953 250 111